If you work in the creative or design world, you probably know Aaron’s name. And if you’re not in the creative or design world, you’ve probably still seen Aaron’s work. Aaron is a designer that’s worked with tons of brands and people you’ve heard of including Nike, Patagonia, Ford, and Barack Obama. And he’s also the founder of Field Notes— the iconic little notebooks you’ve seen all over the place. But that's not really the subject of the conversation. In this episode of Sounds Good, Branden and Aaron dive deep into philosophy, hope, and savoring the inconsequential.